I was sent this article from our Creative Director who manages one of our other blogs We Like It Fresh. It is one of the better in depth analysis of new web 2.0 style sites and the elements that make up a good presence and sign up/opt in page. 

I think that we can all learn from this article as many of these new properties are in the business of land grabbing as many new subscribers and users as fast as possible. But wait, isn’t that the same business all of us are in? Getting new customers and leads? I think so. 

To me this is one of the better articles I have seen in a long time that many of us can use. Yet some key points that he missed is what do you do after you have them signed up? Thank you Page? Double Opt in? Welcome messaging, preference centers? 

Just some things to think about but please do take some time to read this article as you are looking at your own landing pages, lead capture and opt in pages.