The most website owners rely on online marketing techniques to build a constant flow of traffic to their websites and of course a constant flow of cash into the wallet… One of the neglected marketing sources is of an offline marketing nature. Offline methods can range from giving out flyers on the street corner to adding your website address to the side of your car.

I have added 4 of the more simple and practical methods that most of you will have the most success with, they are also some of the easier and less expensive one’s to implement.

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Looking Back

It wasn’t so long ago that dotcom startups, new media, and break-out Internet companies were pushing their name on the general public through various print ads, massive public banners, radio and television spots, as well as ridiculous and outrageous publicity events. All of these advertising methods proved an effective way to get their names out, but failed to truly establish brand awareness. Whether or not this contributed to the “dotbomb” is arguable and shall be left for another day.

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Viral Marketing sounds like something bad but it is actually something very good. It is also, a powerful way to generate traffic to your website.

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Now that YouTube is more popular than all the sites of the TV networks combined, you may wonder whether broadcast TV’s days are numbered. It may well become more important for your brand or company to be on YouTube than to be advertised on TV. Undoubtedly for some that day has already arrived. With Google having acquired YouTube, certainly it has a heck of a lot more resources at its disposal. You can bet that YouTube will be one of the major players in consumer-generated media for years to come.

Already, YouTube has launched careers, such as that of YouTuber “Brookers” who was hired by Hollywood celebrity Carson Daly because of her zany videos. YouTube has also brought international fame to previously unknown bands such as Sick Puppies, a band popularized by the hugely popular and inspiring “Free Hugs” video set to the Sick Puppies song “All The Same.”

And then there are the hugely successful commercial viral campaigns, such as Blendtec’s “Will It Blend?,” the brilliant video series on various household objects that are run through a Blendtec blender—including marbles, rake handles, and even iPods.

“Will It Blend?” was the brainchild of George Wright, Marketing Director at Blendtec, and Blendtec’s Founder and CEO, Tom Dickson. George Wright recalls the birth of the idea: “Tom likes to run non-standard things through our blenders in the demo room to test out their strength. One day I wandered in to the demo room and saw sawdust on the floor. Tom was testing out the blenders again, this time it was a 2 x 2 jammed into the blender to see if he could destroy the blender or the 2 x 2.”

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Stop me if you’ve had this conversation before with a small-business owner:

You: “So that’s a broad overview of what we do. We can definitely help you out with whatever you might need in the email marketing space.”

Them: “Well… how much do you cost?”

You: “It really depends on what you use us for, whether it’s software, creative or something else. Do you have a budget set aside for this type of thing?”

Them: “Not really.”

You: “OK. How much money do you invest in marketing?”

Them: “We don’t really have any money set aside for that.”

You: “Oh.”

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