The Wall Street Journal recently published the story, Why Email No Longer Rules. The writer, Jessica E. Vascellaro, talks a lot about the increasing number of people jumping on the social media bandwagon, and how that could have a negative effect on the way people use email today.

Are people jumping on the social media bandwagon? You betcha! And why not? It’s free, easy to use, and you can communicate to the masses. But are they using email less? Nielsen doesn’t seem to think so in some recent research they’ve done.

Read 10 Reasons why email isn’t going away

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Many companies risk losing subscribers because they fail to consolidate internal email operations. Here’s how and why to make that change.

I recently read an interesting article in The Wall Street Journal about the selection process for the coxswain for the U.S. Olympic rowing team. One of the competitors for the job had a bit of a problem at the World Championships in Japan in the final seconds of an early heat. The U.S. boat was ahead with 500 meters to go when the Italian team began to catch up. The coxswain responded to this by instructing the eight-man crew, “Blades up. Legs down. Speed through.” As the article noted, “He wasn’t supposed to. ‘Speed through’ tells a crew to angle its oars so they cut through water faster, raising the stroke count. He should have said, ‘Power,’ ordering the same number of strokes, only stronger ones.”

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Although two-thirds of consumers (66 percent) say they participate in loyalty programs because of the discounts, redemption patterns say otherwise, according to a Maritz Poll commissioned by St. Louis, Missouri-based Maritz Loyalty Marketing. The survey found that when it’s time to select their awards , most members redeem points for gift certificates.
stated preferences and their actual behavior in loyalty and rewards programs do not always match,” says Gail Sneed, director, market development for Maritz Loyalty Marketing. “It’s critical for companies to avoid making assumptions about their target audience’s preferences and desires, and rather employ a strategic approach to truly understand customer behavior. Otherwise, programs could fail to accomplish their intended goals.”

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Intersting article for you to have a look at regarding the psychology of setting prices.

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