“best practice” criteria are more formal and include such things as ensuring your emails:

• Have a subject line that reflect the contents
• Come from a recognizable sender
• Contain clear contact information
• Contain easy instructions on how to get off the address list

These requirements are often reflected in the anti-spam laws email marketers are obliged to follow.

So now we have a grasp of what makes a perfectly legitimate marketing email. The more you deviate from this ideal, the more people think of you as spamming.

Popularity: 3%

People unfamiliar with email marketing often wonder what all the fuss is about. Didn’t spam kill email as a marketing vehicle? And if spam didn’t kill it, what about web feeds, instant messaging and all the other clever ways we can communicate online? Isn’t email outmoded?

Those wondering about the benefits of email marketing in today’s ever-changing online and marketing environment will find the answers below.

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Popularity: 2%

You’ve worked hard to build your subscriber list. Your marketing team has created a great email campaign; the subject line and content irresistible. You have click tracking Company in place to record results and a kick butt landing page. You’ve tested the email on a small group of people first and received great feedback.

But there’s no sales. Nobody is even clicking on the links in the email. Even more confusing, email open rates are incredibly low.

What could be wrong?

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Popularity: 3%

You turn on your computer. Log in to your Internet connection. Start up your email client. Wait to see your email messages come flooding in: 1 of 46, 2 of 46, 3 of 46… They are all legitimate business inquiries, right? You sit there poised to scan and delete as many as possible before you even read them, just to cut the pile down to something remotely manageable.
We are all bombarded by email. Some of them are legitimate business correspondence; some are colleagues playing CYA (”see ya”); and some are solicitations, personal mail, junk mail, jokes, spam, and probably a few more categories I’ve overlooked. With all of that clutter in your prospect’s inbox, how do you give your email communication a chance of being read? There’s really only one way: Write a great subject line.

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Popularity: 3%

The majority of web site traffic is generated through email marketing campaigns. Visitors to your site may not have purchased products or services on the first visit, but enjoyed the experience and are still interested in what it is that you offer. By providing them with the opportunity to sign up for a weekly or bi-monthly newsletter, you keep your products or services in the forefront of their minds. Each time they receive a newsletter, they are more likely to re-visit your site and the probability of a sale increases. What’s more, if they feel that a friend or co-worker may be interested in your products or services, they may forward your newsletter encouraging them to visit your site. Over time, the process snowballs and you have succeeded in building perpetual online traffic.

For more information please visit Returnity.com

Popularity: 7%