Many companies risk losing subscribers because they fail to consolidate internal email operations. Here’s how and why to make that change.
I recently read an interesting article in The Wall Street Journal about the selection process for the coxswain for the U.S. Olympic rowing team. One of the competitors for the job had a bit of a problem at the World Championships in Japan in the final seconds of an early heat. The U.S. boat was ahead with 500 meters to go when the Italian team began to catch up. The coxswain responded to this by instructing the eight-man crew, “Blades up. Legs down. Speed through.” As the article noted, “He wasn’t supposed to. ‘Speed through’ tells a crew to angle its oars so they cut through water faster, raising the stroke count. He should have said, ‘Power,’ ordering the same number of strokes, only stronger ones.”
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