The cool kids don’t like HTML email

Standards based web designers have taken a ‘Just Say No’ approach to HTML emails typically.

It doesn’t matter

We don’t get to decide how people use technologies - the end users have already voted, and they like using HTML emails. There is good reasons for it too, including Jakob Nielsen’s findings that return on investment for email newsletters beats almost anything else.

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An online business has a greater chance for success if those who buy its products and services recognize its brand. A recognizable brand also makes a business’s site more attractive to potential advertisers and partners.

Remember: Recognizable doesn’t necessarily mean universally known. This idea simply means that a business’s brand will increase its chance to compete successfully for attention and market share in the appropriate space.

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You’ve worked hard to build your subscriber list. Your marketing team has created a great email campaign; the subject line and content irresistible. You have click tracking Company in place to record results and a kick butt landing page. You’ve tested the email on a small group of people first and received great feedback.

But there’s no sales. Nobody is even clicking on the links in the email. Even more confusing, email open rates are incredibly low.

What could be wrong?

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You turn on your computer. Log in to your Internet connection. Start up your email client. Wait to see your email messages come flooding in: 1 of 46, 2 of 46, 3 of 46… They are all legitimate business inquiries, right? You sit there poised to scan and delete as many as possible before you even read them, just to cut the pile down to something remotely manageable.
We are all bombarded by email. Some of them are legitimate business correspondence; some are colleagues playing CYA (”see ya”); and some are solicitations, personal mail, junk mail, jokes, spam, and probably a few more categories I’ve overlooked. With all of that clutter in your prospect’s inbox, how do you give your email communication a chance of being read? There’s really only one way: Write a great subject line.

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Much of marketing is concerned with a company’s image, both on an individual product level and for the corporation as a whole. One way businesses do this is through their logo and their corporate identity. Every company and every branded product or service needs a logo for this purpose. Your logo should mean something to your customers; it should convey a message about your company and your offerings. What If Your Company Doesn’t Have a Logo Yet?

Knowing the relative weight of each factor, a logo designer can then create a logo that catches the public eye and imagination, sends a subliminal message about your company’s image, and indelibly imprints the logo in the consumer’s memory.

There are last option for actually getting the design work done: hiring a freelancer, an ad agency, an online logo design specialist like LogoWorks, or doing it yourself. All have benefits and drawbacks, but for most small businesses, hiring a freelancer or using an online company are the most effective and affordable methods.

source allbusiness.com

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