listen to the full (40-minute) interview, head over to Jeff’s site.

A few things They talked about:

  • Why every page of your site may be a list-building opportunity
  • What happens when you ask for too much information in a signup form
  • An example of how email segmentation can help raise sales
  • Things you can split test on your signup forms and in your emails
  • Factors that affect average open rates

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