So now we have Gmail going to an offline version. I was kicking this one around trying to understand the impact it might have on email marketing. I could not find many wins for email marketers, but I could see some downside. 

Now first before I talk to the downside I cannot remember the last time that I really had to use my laptop when I did not have an internet connection. Well maybe on an airplane in mid air, but then again I am not sure why I would be using my gmail account to do business in mid air? 

But the impact is there in the realm of email marketing. What impact this could have would be that your reporting could be diluted with opens and clicks if your subscribers are reading offline and decided to click, and then they would go nowhere as they would not have a connection. So in the end maybe only read rates and click rates COULD be impacted, but I would assume that this offline idea truly only benefits those that use it as a main email client and would not really impact campaigns as they would need to wait for a connection until they could click, delete or unsubscribe from an email. 

Great idea, but not much impact to many of us.