The numbers are in, the results are mixed but the message is clear - those who take the time to segment their lists get the best results.With economic difficulties weighing on marketing budgets, we are seeing strong growth in both campaigns and volumes.

For those who took shortcuts with a cheap and cheerful, batch and blast approach, response rates were going into recession.

For those who used their data wisely to deliver relevant, targeted communications, the returns on investment were considerably higher.Download the report for detailed measurements across 18 industry sectors, business and consumer segments, small, medium and large lists, insights to effective subject lines, plus tips on campaign optimisation.

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