Jakob Nielsen ruled the web design world back in the 1990s, and he ruled it using long pages of text and default blue links. A lot of things have changed since those days, but Mr Nielsen is still producing some really helpful research and guidelines. In his October 20th column, “Transactional Email and Confirmation Messages”, he comes to the same conclusion we did recently, that emails are often a last minute add on to a website or web application. Judging by many of the messages we tested, email design often seems to be a side effect of the software implementation and consists of copy written by the programmer late at night.

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