Locking in a top-five spot in Google is where you want your site to be – front and center with targeted prospects. Of course, every other marketer is gunning for the same result.

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 found an interesting article and would like to share it with you.

Over the last few days there has been a lot of intrigue over a recent addition to Google’s robots.txt file, the new URL they added was to the new version of Google Webmaster Tools which has finally be rolled out to all users. Google

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Google have just made public a new project Google Wave which has been developed in the Google Sydney office over the past 2 years. Google Wave isn’t due for release until later this year, but they have given the public and eager developers an overview of the product through a 1.5 hour presentation and demo.

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Citigroup Inc. has partnered with Amazon.com Inc. to add select Amazon merchandise and services to its loyalty offerings.

Members of Citi’s ThankYou Rewards Network can use points accrued through the loyalty program to purchase products offered on and fulfilled through Amazon.com. Rewards redemption takes place on Citi’s recently-renovated online interface, ThankYou.com — which allows searching and browsing by point range and category.

“We’re really focused on providing value to our members, especially ones that are highly engaged, and we want to nurture our relationship with them to build long lasting relationships,” said Nancy Gordon, EVP of ThankYou Network. “We felt that partnering with Amazon, one of the largest online retailers, would provide a better customer experience.”

The range of products offered on Amazon.com should help make ThankYou more appealing and relevant to a wide cross-section of Citi customers. With Amazon, ThankYou Network should be better able to differentiate itself from the glut of loyalty programs bombarding today’s consumers, Gordon added.

“Customers want choice, and they want the immediacy of being able to redeem for rewards,” she said. “Amazon helps provide a huge assortment of rewards at lower point options like books and DVDs and allows people to actually redeem for rewards quicker. They also provide for fast shipping, which means customers can get rewards quicker.”

Citi is promoting the new offering on its Web site and is gearing up for a more elaborate marketing campaign that may include e-mail, print and transpromo.

The ThankYou Network’s 13 million members earn points through using Citi cards, booking travel on Expedia and using Smith Barney debit cards.

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www.financialadviceonline.com.au

The technology of the Internet has smashed the barriers on yet another frontier in doing business online. Financial Advice Online, a Sydney based Financial Planning firm have created a completely new concept dramatically lowering the barriers to gaining unbiased financial advice.

Using a members section on their website, their clients can log in and conduct their own preliminary interview that gives the planner a comprehensive insight into the persons current financial situation, and a clear idea of their goals. From this concise picture, the planner can make unbiased useful recommendations in the form of a financial plan.

Access to the qualified planners is unlimited (phone, email, face-to-face) and costs just $79 per year for a single or $99 per year for couples.

This is an  industry first in financial planning, thanks to the web based technology that allows the fast and efficient transfer of information at a time and place that is convenient for the client.

Their site www.financialadviceonline.com.au offers clients ongoing unbiased financial advice anywhere in Australia no matter what the client’s location. The site is designed to save clients time and money as advice is accessed online at a fraction of the usual fees charged by Financial Planning firms.

“This product is an industry first and is very easy to use” says Chief Administrator of Financial Advice Online, Alan Pashut.”All client information is completely confidential, secure and only ever viewed by a qualified Financial Planner and the quality of the advice given by FAO is no less than that provided in the traditional face to face way.

“We’ve really removed all the barriers to getting a more secure financial future for many. It’s a real equaliser.”

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