Quizno’s campaigns have always had some great ideas in them. This one was well executed and easy.
What was interesting is how they tied online to offline when you completed the opt in. What I loved about it was that they listened to you as you completed it and then gave you a dynamic coupon that [...]

Popularity: 8%

Google have just made public a new project Google Wave which has been developed in the Google Sydney office over the past 2 years. Google Wave isn’t due for release until later this year, but they have given the public and eager developers an overview of the product through a 1.5 hour presentation and demo.
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Popularity: 12%

You have the idea.
You have the copy.
You have the creative.
Everything is done and you have an email marketing program/campaign that you are ready to get out the door. Check, Check, Check. But what happens when it leaves your location and enters into email inboxes around the globe? Well you could get on your knees, pray [...]

Popularity: 8%

I wanted to share with you my article or questions I answered for Marketing Profs last month which they only published a few of my answers. Since it was truncated I thought you might want to see my full answers to their questions.
A) What makes a good subject line?
Are length, brevity and personalization the keys [...]

Popularity: 11%

We at eROI are excited to have another new restaurant opening in our neighborhood. After walking through the new space the other day I wondered if they had a website up yet. Of course being in email marketing and working with so many restaurants I wanted to sign up for a newsletter to keep in [...]

Popularity: 7%