This question has been on my mind this past week as I worked with one of our banking clients on a new project. What entered my mind was not what they were doing, but what others deem the difference to be.
Now my understanding, and I would love your thoughts, is that a transactional email is [...]

Popularity: 19%

I think that I have this discussion in some manner each and every week. The question is either should we personalize our emails and if so does personalization work? Well I can go either way on this depending on what you choose to do with personalization. At times personalization with a name seems almost spam-ish [...]

Popularity: 19%

So what approaches can help you attract recession-battered customers?
5 Ways to Engage Customers In Recession
1.        Remove your customers fears. Right now your customers are watching way too many recession news stories filled with doom. They’re hearing about giants of industry going under, or coming close, they’re afraid they may be next…. How do you encourage [...]

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As we all know, advertising has been a tough nut for YouTube to crack. While a lot of videos feature overlaid ads at the bottom, some have been testing in-stream video ads that run before, during and after videos. Today, YouTube is starting to test a new way for users to interact with those ads.
On [...]

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 found an interesting article and would like to share it with you.
Over the last few days there has been a lot of intrigue over a recent addition to Google’s robots.txt file, the new URL they added was to the new version of Google Webmaster Tools which has finally be rolled out to all users. Google
Click [...]

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