It’s the kind of database blunder that must give marketing directors nightmares.
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Popularity: 8%

Popularity: 8%

The Wall Street Journal recently published the story, Why Email No Longer Rules. The writer, Jessica E. Vascellaro, talks a lot about the increasing number of people jumping on the social media bandwagon, and how that could have a negative effect on the way people use email today.
Are people jumping on the social media [...]

Popularity: 14%

There are a ton of ways to get people to sign up for your email marketing offers. I’ve put together a list for you to read, so you know all of the ways you can be growing your list.
Put an offer on the back of your business cards to get people to sign up for [...]

Popularity: 23%

Online advertising less influential
Word-of-mouth is a major force in the video game industry, according to data from The NPD Group.
The research firm’s “Gaming Device Profiles” series of reports found that 41% of video gamers relied on word-of-mouth to obtain information on games. More than three in 10 learned about video games by playing them in [...]

Popularity: 22%

NEW YORK (AdAge.com) — Microsoft wants marketers to see it in a different light — not only as an ad seller but as a smart company full of geeks who can help it solve business problems. And the tech giant is using social media to prove it can do so.
Today Microsoft is taking the wraps [...]

Popularity: 23%