Outdoor advertising is experiencing a new lease on life as a result of emerging digital, video and wireless technologies. A key driver of this evolving market is the growth of video content and advertising in out-of-home locations.

Outdoor video advertising networks constitute the largest component of what is described as the “alternative” out-of-home advertising sector.

Out-of-home video is a similar concept to narrowcasting. It’s video content and advertising distributed to captive audiences in retail outlets, transit vehicles, office buildings, shopping malls, theaters, bars and restaurants, gas stations, hotels and gyms, and other places. The falling costs of flat-panel LCDs, combined with the emergence of IP and wireless Internet technologies, are driving the out-of-home video advertising market.

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source emarketer.com

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