Locking in a top-five spot in Google is where you want your site to be – front and center with targeted prospects. Of course, every other marketer is gunning for the same result.

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Popularity: 23%

Popularity: 23%

This question has been on my mind this past week as I worked with one of our banking clients on a new project. What entered my mind was not what they were doing, but what others deem the difference to be.
Now my understanding, and I would love your thoughts, is that a transactional email is [...]

Popularity: 15%

I think that I have this discussion in some manner each and every week. The question is either should we personalize our emails and if so does personalization work? Well I can go either way on this depending on what you choose to do with personalization. At times personalization with a name seems almost spam-ish [...]

Popularity: 15%