Archive for May, 2009

posted in 16 May, 2009 by Alejandro Catalan

You have the idea.

You have the idea.
You have the copy.
You have the creative.
Everything is done and you have an email marketing program/campaign that you are ready to get out the door. Check, Check, Check. But what happens when it leaves your location and enters into email inboxes around the globe? Well you could get on your knees, pray [...]

Popularity: 7%

posted in 2 May, 2009 by Alejandro Catalan

Subject Lines and Tips That Will Get Emails Opened and Clicked On

I wanted to share with you my article or questions I answered for Marketing Profs last month which they only published a few of my answers. Since it was truncated I thought you might want to see my full answers to their questions.
A) What makes a good subject line?
Are length, brevity and personalization the keys [...]

Popularity: 9%