Study finds People More Likely to Pay Attention to Print Ads.
 
NEW YORK (AdAge.com) — Avon introduced its young-skewing Mark brand six years ago with a heavy focus on print advertising. Then it brought online into the mix. Avon wondered recently whether it should still market Mark in print at all. But happily for print publishers, [...]

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Data is the lifeblood of a proper email segmentation strategy. But with so many database variables at your fingertips, how do you decide which ones to track?
This article outlines the four most important variables to accommodate in your database structure. It also includes tips on establishing processes to collect and use that information.
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