We at eROI are excited to have another new restaurant opening in our neighborhood. After walking through the new space the other day I wondered if they had a website up yet. Of course being in email marketing and working with so many restaurants I wanted to sign up for a newsletter to keep in [...]

Popularity: 6%

I don’t normally use an email marketing competitiors emails to show failures, but this one is a good one to have a discussion with you. When is personalization needed and not just something that gets thrown in. As you can see when you personalize and you do not have the data point in the CRM, [...]

Popularity: 7%

Every once in a while a great book comes along to help people be better at their jobs. Recently a new book from Jeanniey Mullen and David Daniels was released that is positioned to help us with our approach and understanding to email marketing. Now I have been working in email marketing and interactive since [...]

Popularity: 8%

Have you experimented with Coupons lately in email marketing programs? I found this article talking about them used in search but it felt like people might react the same in email. Just yesterday I got an email from the GAP Companies for a 30% friends and family deal. Typically I do not go for the [...]

Popularity: 5%

I was sent this article from our Creative Director who manages one of our other blogs We Like It Fresh. It is one of the better in depth analysis of new web 2.0 style sites and the elements that make up a good presence and sign up/opt in page. 
I think that we can all learn [...]

Popularity: 5%