ONLINE advertisers are being urged to find ways to let people register interest in an ad without leaving the web page, as consumers become increasingly unwilling to chase advertising links.
A study by online campaign manager Eyeblaster, which looked at 2000 online campaigns representing more than 29 billion page impressions over the past year, revealed consumers [...]

Popularity: 5%

The numbers are in, the results are mixed but the message is clear - those who take the time to segment their lists get the best results.With economic difficulties weighing on marketing budgets, we are seeing strong growth in both campaigns and volumes.
For those who took shortcuts with a cheap and cheerful, batch and blast [...]

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Citigroup Inc. has partnered with Amazon.com Inc. to add select Amazon merchandise and services to its loyalty offerings.
Members of Citi’s ThankYou Rewards Network can use points accrued through the loyalty program to purchase products offered on and fulfilled through Amazon.com. Rewards redemption takes place on Citi’s recently-renovated online interface, ThankYou.com — which allows searching and [...]

Popularity: 8%

Everyone is kicking off new marketing plans, continuing successful initiatives and evaluating last year’s results.Inspired by my winter vacation reading material, David Meerman Scott’s “The New Rules of Marketing & PR,” one of my “marketing resolutions” this year will be to focus on enhancing the value of content offered on Pardot’s [...]

Popularity: 7%