Just a friendly reminder for you to check to make sure your the images in your email have HTML “alt” tags, which displays a text description when the image does not display. Here is why… Need I say more? Well yes, I will say more. I have been on Reebok’s list for quite a while. The [...]

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 The Nigerian con-artists that once littered your inbox with wire transfer requests have upped their game and infiltrated Facebook. Karina Wells, a Google employee in Australia, had logged on for a little mid-afternoon poke and wall post action when she received a message from what appeared to be one of her friends claiming to be [...]

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After ripping apart some poor email examples, I think it’s high time we point out someone who’s doing an email newsletter right.I’ve been getting emails from travel planning site Kayak.com for a couple weeks. In each issue I’m impressed by their email savvy, from content to design to the little extras that make me so [...]

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Unfortunately, many email marketers don’t think about what it means to build a relationship with subscribers. They hear the mantra and believe they’re following it — but in practice they take subscribers for granted and treat them like wallets with email addresses.Do you show your subscribers the respect they deserve?Or do you overlook these areas [...]

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@reybango the ease of implementation is a testament to well written, modular software.
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