Today’s e-mail marketers face a variety of technical decisions and creative challenges — deliverability, measurement, rendering and social network or mobile integration, to name a few. In this Guide, you’ll find answers to many fundamental and high-level implementation questions.
But even more central is an underlying theme that runs throughout the Guide, best articulated by ExactTarget’s [...]

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Eric Cosway
As e-mail marketing usage grows, so does its benefits. Marketers now use e-mail as part of their business-to-business and business-to-consumer integrated marketing mix, as most recipients accept and even welcome targeted, opt-in e-mails. According to a recent Jupiter Research survey, 60% of business decision makers prefer e-mail and the Internet over other mediums for [...]

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The report, Telecommunications Today Report 6: Internet Activity and Content, examines consumer adoption of the internet and the impact this is having on the growth of the digital economy in Australia. With 73 per cent of Australian households now having access to the internet, the report found that, overall, household internet users are accessing the [...]

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1. Ask permission at every opportunity

Just because someone is reading your email doesn’t mean that he or she has
subscribed. Include a link to your email registration page in every email piece you send.
Include a link on every page across your web site, especially the pages that have high
search ratings (natural or paid).
Create an easy to [...]

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Learn the Outlook Express skills most highly in demand from free Outlook Express email tips and tutorials. What has helped many can also help you. (And it’s always interesting to see what others are interested in, is it not?)
Of course, there’s more than the popular:
1. How to Access a Windows Live Hotmail Account with Outlook [...]

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