Working to improve your subject lines – and your test results – is an important ongoing task for e-mail marketers, say experts. Five industry pros share their top tips
 
Learn from the past
 
“Look for common elements in the email messages associated with your most successful campaigns – the ones that pulled the highest revenue per email, [...]

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E-mail services firm Goodmail Systems has hired Jordan Cohen, former Epsilon manager, to fill the role of senior director of industry relations, as part of the e-mail firm’s expansion.
Cohen is an active member of the e-mail industry. He currently co-chairs the Email Experience Council’s Advocacy Committee and the Authentication and Online Trust Alliance’s (AOTA) Public [...]

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It is an unfortunate reality that, in many organizations, marketing is broken down in silos, and even though a company’s message may be consistent from one channel to another, the channels do little to help one another.
Take e-mail, a function that is often treated as a separate channel even though it is proven to improve [...]

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As Google touts the G1, its new mobile phone, and Nokia boasts about its soon-to-be-released answer to the iPhone, one thing is for sure: There are more options than ever for consumers to access the Web on their mobile phone.
So, what does this mean for e-mail marketers? Wise e-mailers are finding that optimizing their e-mail campaigns [...]

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Last week, the e-mail list industry saw the biggest decline it had seen in 20 years, according to Worldata’s Fall 2008 List Price Index.
Permission-based e-mail business-to-business lists, the highest-priced category with an October 2008 straight average price of $293/M, took the biggest hit, with a decrease of $12/M from last year. Business-to-consumer lists were a close [...]

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