Are you a/Do you know a C/C++ developer who would be willing to sit with us and offer some advice on an OSS project? We’d provide lunch.
Popularity: 1%

Popularity: 1%

E-mail marketing is one of the most effective marketing strategies businesses use to communicate with customers. As more businesses are using e-mail to market to their customers, marketers face the daunting challenge of ensuring that their e-mail campaigns stand out from the crowd. Incorporating personalization practices into e-mail campaigns is essential for marketers to get [...]

Popularity: 3%

More and more companies are popping up that offer the opportunity to buy a marketing list versus the traditional rental model.    While there are many benefits to this option, the devil may be in the details.   We recommend customers carefully consider both options and then make the decision based on list quality, the provider’s [...]

Popularity: 3%

Targeted e-mails are better than batch and blast. One way to target and make things more relevant is through geo tracking, which allows a marketer to send messages based on a recipient’s location.
E-mail marketing services firm Listrak recently integrated Google Maps into its e-mail marketing platform to target geographically. The ESP has already offered Geo [...]

Popularity: 3%

Leveraging clickstream data in e-mail is shown to significantly increase ROI by delivering highly relevant messages. Observing users’ online behavior, gauging their interests, and tailoring e-mail messages accordingly puts you on the path to delivering the right message to the right person at the right time.
But unfortunately for marketers, the use of this data – [...]

Popularity: 3%