I’m not talking about calculating the monetary value of an email address this time, or even the lifetime value of your email subscribers.
Instead, how valuable is your email to your readers? Do you offer them something unique, necessary to their daily living, something they anticipate each time? Or does your email give off a whiff [...]

Popularity: 4%

“Click here!”
Many email marketers believe that is the ultimate call to action: It’s clear, concise, universally understood and specific in telling the email reader what to do. Just what you want, right?
Alas, it’s wrong.
As a command, “click here” is beautiful in its simplicity, but it falls far short as a call to action – the [...]

Popularity: 4%

New research findings indicate inbox advertising provides benefits beyond acquisitions alone.
For consumer brands and advertisers, the summer of 2008 will probably go on record as one of the most challenging in recent memory. Almost every brand with a web presence has ongoing search and display campaigns. With consumers cutting back on everything, it is more [...]

Popularity: 4%

It’s been almost a year since, with your help, we held the smashingly successful Blog Action Day 2007, and as of a few hours ago, our 2008 campaign has officially begun. This year our theme is “Poverty” and we’ll be encouraging bloggers around the world to once again explore this issue on your blogs on [...]

Popularity: 5%

I’ve been hearing for a long time from all the industry pundits that e-mail copy has to be short to work.I’ve never really bought it because my client-tested experience is that long copy does very well.Most of the high-performance e-mails I write tend to fall in the 350-word range — which when printed, come to [...]

Popularity: 4%