Over time, all lists are subject to disarray — even yours!
Time passes, people change their email addresses and don’t tell you, emails bounce back, and non-responders pile up. If you’re not careful, ISPs may interpret such behavior as abuse… and flag you a spammer.
Let’s face it, a dirty email list is dangerous. If left unchecked, [...]

Popularity: 35%

When customers or supporters subscribe to your email program, they are entering what they trust will be a mutually beneficial relationship. They are not sharing their personal information with you in the expectation that you will use it solely for your own pecuniary benefit. All relationships involve give and take, and this includes the most [...]

Popularity: 34%

CAPTIVA ISLAND, Fla. — Email marketing analytics have led Dela Quist, CEO of London shop Alchemy Worx, to discover a sweet spot for how long subject lines should be.
He says open rates climb when the subject lines are in the 50-character range or 80-character range. But, perhaps counterintuitively, they fall in the middle when the [...]

Popularity: 34%